Core

Platform

Modern CRM solution for customer data

Intelligence

Oribi.ai

AI-powered customer and business insights

Surveys

Targeted shopper feedback

Incentives

Wallets

Flexible store of value

Vouchers

Digital coupon management

Personal Pricing

Smart discounting engine

Lucky Shopper

Random reward distribution

Member experiences

Apps

Personalised mobile experiences

Mobile Wallet Passes

Digital pass management

Embed Elements

Personal web dashboards

By Community

Customer Loyalty Programmes

Retain and reward customers

Staff Incentive Programmes

Motivate and reward employees

By Programme Type

Referral Programmes

Incentivise referrals

MicroPrograms

Flexible, modular loyalty solutions

Member Pricing

Exclusive pricing for members

Gamification

Engaging interactive experiences

Stampcards & Collectables

Digital collection programmes

Points & Tier Programmes

Reward-based loyalty systems

Competitions

Engaging contest management

Supplier Funded Campaigns

Partner-sponsored promotions

By Industry

Fashion Retail

Tools designed for fashion

Grocery Retail

Specialist grocery solutions

Garden Center Retail

Tools designed for garden centers

Subscription E-commerce

Recurring revenue optimization

Surveys

First-party insight, ready to activate

Ask the right shoppers. Turn answers into action.

Spaaza Surveys help retailers collect fast, targeted feedback from known customers in their own apps, websites, and digital channels.

Use real shopper audiences, reward participation, and create new insight opportunities for the suppliers and brands you work with.

Contact sales Request a demo

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Target verified shoppers

Invite customers based on real purchase behaviour, loyalty data, product interests, location, or campaign activity.

Reward participation

Give customers a reason to respond with rewards, vouchers, or wallet value that can be redeemed in your own channels.

Real-time insight

Launch quickly and see responses as they arrive, so teams can act while launches, promotions, and range decisions are still live.

Supplier-funded value

Create a new retailer-owned insight product for brands that want better answers from the shoppers who matter most.

Survey question workspace in Spaaza Console

Retailer value

Create a new supplier insight and activation product

Your loyalty programme already shows what customers buy. Surveys help explain why they buy, why they switch, and what would make them try something new. Retailers can use this insight internally, or package it as a valuable supplier-funded service for brands, category teams, and retail media partners.

Supplier value

Research the shoppers who actually buy the category

Brands can reach existing buyers, competitor buyers, lapsed customers, promotion participants, or category shoppers using the retailer's first-party data. This gives suppliers faster, more relevant insight than generic research panels and helps them make better decisions about product, packaging, price, range, and promotion.

Survey report with answer shares and demographic insights in Spaaza Console using fictional demo data

Survey response table with filters, configurable columns, and export in Spaaza Console using fictional demo data

Closed-loop activation

Move from insight to targeted action

Survey insight becomes more powerful when it can be connected to the next customer action. A retailer can ask a precise audience what they think, reward their response, follow up with a targeted offer, and measure how customers behave afterwards in the same retail ecosystem.

Use cases

Built for the commercial questions retailers and suppliers ask every day

Product and concept testing

Test new products, flavours, packaging, claims, and messages with shoppers who already buy the category.

Promotion diagnostics

Understand awareness, appeal, barriers, and redemption behaviour before, during, or after a promotion.

Brand switching

Ask competitor buyers and lapsed customers what would make them try, return, or buy more often.

Range and category planning

Identify unmet needs, shelf navigation issues, local preferences, and opportunities for growth.

Customer experience

Collect feedback from specific stores, regions, shopper missions, or loyalty segments.

Retail media packages

Use surveys as the insight layer for supplier-funded media, trial offers, sampling, and personalised promotions.

Every channel

Publish to your apps, your webshop, or any site

Surveys publish straight to your Spaaza-powered apps. The same survey can also be dropped into your webshop, campaign pages, or any other site as a ready-made embed element — no separate survey tool, no rebuild.

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Both are the actual survey element, embedded live on this page — the same survey running in a branded app and on a webshop.

Headless

Or go headless with your own front end

Prefer to design the survey experience yourself? Surveys are fully headless too. Render the questions in your own apps and sites using the Spaaza API, while your teams still create, target, and manage survey campaigns in the Spaaza console — with responses and reporting available there and through the API for your own tools.

Check out our developer documentation to get started.

How it works

From question to response to reward in minutes

Create a targeted survey, choose the audience, publish it through your app or web channels, and reward customers when they complete it. Responses and reports are available quickly, helping teams move from insight to action without long research cycles.