Surveys

First-party insight, ready to activate

Ask the right shoppers. Turn answers into action.

Spaaza Surveys help retailers collect fast, targeted feedback from known customers in their own apps, websites, and digital channels.

Use real shopper audiences, reward participation, and create new insight opportunities for the suppliers and brands you work with.

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Fictional examples · no answers saved

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Target verified shoppers

Invite customers based on real purchase behaviour, loyalty data, product interests, location, or campaign activity.

Reward participation

Give customers a reason to respond with rewards, vouchers, or wallet value that can be redeemed in your own channels.

Real-time insight

Launch quickly and see responses as they arrive, so teams can act while launches, promotions, and range decisions are still live.

Supplier-funded value

Create a new retailer-owned insight product for brands that want better answers from the shoppers who matter most.

Survey question workspace in Spaaza Console

Retailer value

Create a new supplier insight and activation product

Your loyalty programme already shows what customers buy. Surveys help explain why they buy, why they switch, and what would make them try something new. Retailers can use this insight internally, or package it as a valuable supplier-funded service for brands, category teams, and retail media partners.

Supplier value

Research the shoppers who actually buy the category

Brands can reach existing buyers, competitor buyers, lapsed customers, promotion participants, or category shoppers using the retailer's first-party data. This gives suppliers faster, more relevant insight than generic research panels and helps them make better decisions about product, packaging, price, range, and promotion.

Survey report with answer shares and demographic insights in Spaaza Console using fictional demo data

Survey response table with filters, configurable columns, and export in Spaaza Console using fictional demo data

Closed-loop activation

Move from insight to targeted action

Survey insight becomes more powerful when it can be connected to the next customer action. A retailer can ask a precise audience what they think, reward their response, follow up with a targeted offer, and measure how customers behave afterwards in the same retail ecosystem.

Use cases

Built for the commercial questions retailers and suppliers ask every day

Product and concept testing

Test new products, flavours, packaging, claims, and messages with shoppers who already buy the category.

Promotion diagnostics

Understand awareness, appeal, barriers, and redemption behaviour before, during, or after a promotion.

Brand switching

Ask competitor buyers and lapsed customers what would make them try, return, or buy more often.

Range and category planning

Identify unmet needs, shelf navigation issues, local preferences, and opportunities for growth.

Customer experience

Collect feedback from specific stores, regions, shopper missions, or loyalty segments.

Retail media packages

Use surveys as the insight layer for supplier-funded media, trial offers, sampling, and personalised promotions.

How it works

From question to response to reward in minutes

Create a targeted survey, choose the audience, publish it through your app or web channels, and reward customers when they complete it. Responses and reports are available quickly, helping teams move from insight to action without long research cycles.

Contact sales Request a demo

Core

Intelligence

Incentives

Member experiences

By Community

By Program Type

By Industry

Surveys

Ask the right shoppers. Turn answers into action.

Target verified shoppers

Reward participation

Real-time insight

Supplier-funded value

Retailer value

Create a new supplier insight and activation product

Supplier value

Research the shoppers who actually buy the category

Closed-loop activation

Move from insight to targeted action

Use cases

Built for the commercial questions retailers and suppliers ask every day

Product and concept testing

Promotion diagnostics

Brand switching

Range and category planning

Customer experience

Retail media packages

How it works

From question to response to reward in minutes

Learn more about our other products

Platform

Oribi.ai

Wallets

Vouchers

Personal Pricing

Lucky Shopper

Apps

Mobile Wallet Passes

Embed Elements

Questions? One of our colleagues would be happy to help.